With over 14 years of experience in digital marketing, I’ve developed a keen insight into the nuanced world of app and web marketing. My approach integrates technical infrastructure considerations with strategic marketing efficiency analysis, recognizing that while app and web platforms require distinct treatments, their synergy is crucial for comprehensive analytics and propel business success. 

Analytic Tools: Analytics & MMM 

The foundation of any marketing strategy lies in robust analytics. Whether you are selecting a new tool or optimizing an existing one, I emphasize the importance of a Marketing Mix Model (MMM) to dissect and leverage diverse data signals. This approach not only refines marketing strategies but also ensures that decisions are data driven. 

App Marketing: MMP & CEPs 

App marketing demands a specialized strategy. The unique data structures and user interactions within mobile environments require a tailored approach. I navigate the complexities of mobile attribution, CRM integration, and the iOS App Tracking Transparency (ATT) framework, ensuring that your app marketing efforts are both cost-efficient and effective. 

CRM: The Communication Cornerstone 

In the quest for new customers, enhancing the sales funnel and optimizing third-party traffic is paramount. Effective communication with prospects and clients is the key. I offer solutions ranging from client-focused to sales-oriented CRMs, designed to streamline the customer journey from initial engagement to conversion. 

Team: Empowering Teams, Driving Agility 

Whether you are assembling a new team or optimizing your current setup, I provide comprehensive support. My focus is on fostering an agile work environment that encourages holacracy, ensuring that every team member, whether on-site or remote, is empowered to contribute effectively and achieve operational goals. 

Sales: Bridging Sales And Marketing 

The convergence of sales and marketing disciplines is becoming increasingly apparent, especially in B2B and B2C environments where customer acquisition processes share commonalities. Leveraging 3rd party paid media and sales CRM, I elevate traditional marketing to a holistic, data-driven practice, enhancing customer engagement from the first touchpoint. 

Web Marketing: Mastering Web Tracking 

Web marketing offers a wealth of trackable data, presenting both opportunities and challenges especially in a post cookie world. My goal is to design a lean, efficient data analysis setup that informs strategic media buying decisions, focusing on the most relevant sources for your business. 

Elevate, Streamline, Transform  

Keen to support your journey to success, I specialize in elevating marketing efforts, streamlining sales processes, and enhancing team dynamics and efficiency—key steps in transforming prospects into loyal customers and taking your business to new heights. 

Let’s discuss how we can unlock your business’s full potential and set new benchmarks. Reach out today 📧, and let’s embark on a journey to achieve your business goals together.